Reinventing Demand Planning: Planning for the future when you can’t look to the past

Thursday 22nd April 2021

15:30 - 18:00 BST

Snapshot of attendees

Event Sponsor

Driving a new age of connected planning.

About the Sponsor


Mike Detampel

Senior Director

Kiran Saindane

Director of Supply Chain Management Solutions


Peter Dorrington

XMPlify Consulting

Event Outline

Volatility, uncertainty, complexity and ambiguity aren’t new dynamics for supply chains. Most companies have an undeniable call to action to move past the traditional demand planning and forecasting approach.  A customer-centric demand management process enables companies to identify the drivers of demand for their customers and to use demand-shaping levers at the right time for maximum profitability.

Discussion Points

  • How do you move beyond traditional forecasting techniques based on historical sales to embrace external data and machine learning?
  • Is forecast accuracy the best measure of demand planning performance, or are there better ways to measure process excellence?
  • What is the purpose of segmentation, and how can it drive improved planning performance?
  • Is there more to demand planning than forecasting? How do you progress from simply forecasting demand to actively shaping it?

What's in it for me?

A great opportunity to learn and share ideas within a group of
like-minded industry peers in an intimate round table environment.

This event has now passed.